L02 Research

Traditional methods by sector-

• Print-Pop up shops, TV, Billboard,Radio
• Radio-Adverts in newspapers, billboards, Local buses
• Film-TV, newspapers, billboards, film trailers (cinematic), reviews in magazines, merchandise disc and sponsorship 
• Tv-Newspapers, billboards, Magazines, ads on tv (ident)
• Video Games- Tv ads, magazines-specialist genre, billboards,
• Music-Flyers, Radio, Tv, billboards, newspapers, specialist mags such as melody maker, Q, kerrang,merchandise and sponsorship endorsement 

Digital Methods-

• Print products are now advertised on Social Media-twitter, Facebook, snapchat, Digital billboard, website, exaggeration, apps, audience participation-Henry Jenkins-conversion culture-Pre 2005-couldn't share or comment on anything. 1995-2005-web 1.0-not participatory-texts, calls. 2005+ Web 2.0-can put own content online-facebook, youtube ect. Web 3.0-2012+-learns your preferences.
• Radio-Capital Fm Social Media-Instagram, Facebook, Snapchat filters to advertise competitions and new songs, Capital FM-Apps. Competition example would be summertime ball tickets.
• Films are most popularly advertised in film trailers for other films with the same age rating. For example Boss Baby was advertised when I went to see the emoji movie. Another popular example is the tv where brief film trailersare shown between shows.
• Tv-Tv is advertised through ident which advertises new programmes coming out on  he channel you are watching a programme on. For example, you may be about to watch eastenders and an advert for the recent drama ‘Trust Me’ will be shown. They are also advertised in television magazines including when they will be on.
• Video games are advertised on posters and billboards before a new release is due out. For example with FIFA 18. This will also be advertised on the TV showing some of the in game action. Another way these are advertised is on social media with pages such as FIFA 18 to follow to hear the latest news.
• Music-The most common place to hear new songs is on the radio such as Hallam FM. Spotify, a music streaming site is advertised on the side of busses also.