L02 test

One way that products are advertised to audience's in the digital age is via the web so for example social media such as Facebook which is below the line advertising because not everyone will see it. Another way that products are advertised is via the television. For example in between coronation street an advert for a cleaning product will be shown. This is above the line advertising because it is viewed by a mass audience.

One channel of distribution which is considered successful is the world wide web because in the digital age most people use the internet and most websites have pop up ads; especially on social media. Advertisements for clothing websites such as pretty little thing often pop up and are noticed by the person using the site which gains profit for the owners of the site. Another channel of distribution is through print adverts such as adverts on the sides of busses for upcoming films such as 'Everything everything'. This is viewed by a mass audience because a lot of people use public transport and even if they don't it will be seen in cars when travelling past or when walking to work. This makes the person want to view the film based on what they've seen. Another channel of distribution is the VOD which is where TV shows are shown and you can watch them at any time. This reaches a mass audience because the public have to pay to use these services. An example of this is Netflix or Now Tv. Furthermore, because people are choosing to watch particular shows it is successful.