Technological Convergence-The coming together of media technologies to provide new services for the audience. e.g. the creation of smartphone (apps, camera, microphone, bluetooth, touch screen)
Synergy-When a company cross promotes across different platforms to maximise success of a product.
Cross Media Ownership-When a media company owns a range of different sectors. For example Sony own music, phones, Video games.
Black Box Devices-Smartphone or Sky box. convergence culture-henry Jenkins 2006.
Technological convergence has changed advertising as products used to be advertised through the television and on posters only and now the internet and social media are used to advertise a product.
Above the line advertising-traditional or digital methods of advertising seen by Everyone.
TV adverts-Above the line advertising
Social Media-twitter, Instagram, Facebook -below the line advertising method
Billboard-Seen be everyone
Below the line advertising-Advertising that targets individuals only.
No comments:
Post a Comment